Questions on analysing red bulls marketing strategies

Questions on analysing red bulls commercialiseing strategies crimson slovenly person is a highly successful instigatoring story. The pit came to India in 2003. Although the scratch has been keeping a low profile compared to the Cola majors , Red horseshit has created a category of energy drinks in the Indian market. tally to Economic Times ( 30.05.08) the energy drink market in India is estimated to be around 100 crore. The market now has two main players Red Bull and Power Horse.Energy Drinks are not much popular in India or it can be said that this product is used mostly by sport persons hence a niche. So far the use of these kind of drinks has not percolated to the mass market..The energy drink broadly comes under the category of useable drinks which is a bigger market estimated to be around Rs 543 crores.Q1. Argue for the most relevant segment criteria to be used in the international market extract mental process?Red bull has consistently worked on climb uping internat ional sales. Red bull has a well developed network of topical anesthetic subsidiaries dress up in key markets to oversee distribution in any given region. Instead of targeting largest distributors with greatest reach, red bull targets small distributors who often depart exclusively red bull distributors. Small independent venues are also the first targets.Red Bull does not use traditional market the local subsidiaries are responsible for local marketing content such as oral marketing, bill boards and radio.Q2.Which changes would you suggest for red bulls future orbiculate marketing mixture in order to make future challenges?Have an ability to gain new customers and retain current customer loyaltyWith Red Bulls target market currently aimed at the Generation Ys (15 30 yearolds) in that respect is the question of whether this multiplication will continue to drink Red Bull as theygrow older.And will the next upcoming generation accept this product as their own. They should segm ent the market in two difeernt ways, one relating to the youth. Second to the older generationHave Health and Social ImplicationsDue to growing pressure on organisations in society, Red Bull now promotes theirproduct with current societal and health contends in mind. Childhood obesity and type 2-onsetdiabetes has become a major issue across western developed nations. By introducing sugarfree Red Bull will open up a new opportunity to the health conscious and diabetics.Managing this issue will be a constant process and Red Bull must be seen to be adjusting theirproduct to suit society.By not having only one productOne particular issue Red Bull has to consider is their limited product range. Unliketheir major competitors such as Coca Cola and Pepsi, who have various different products indifferent beverage classes (water, soft drinks, electrolytes) Red Bull does not. Only havingone product can be a positive however, for example Red Bull can concentrate 100% effort ontheir product whi le not being distracted by other influences, however the downside is thatshould the market helping of that product decrease in the future, Red Bull has no back upproduct to cover the loss.Q3.How will you categorize red bulls oral global marketing strategy?Red Bull globally is known for buzz marketing. It is a brand which has built its equity through careful below the define marketing. During the initial launch time, Red Bull used to invest heavily in buzz marketing .Some of the famous marketing strategy adoptive by Red Bull is given below Student Brand Managers The brand tried to reach the trend setters and opinion leaders by appointing ( at large(p) agreement ) student brand managers across campuses. These members were given free Red Bull cans and was encouraged to organize parties for other youngsters.Identify Hot Spots The brand identified hot spots where the majority of consumers /opinion leaders gather. This could be a bar or a party area. Once these hotspots are identifie d, the brand campaigns in that spot.Red Bull has the famous slogan Red Bull gives you wiings . The ads are revolving round this theme of the brand giving a high. One situation is that Red Bull need not do much of a product advertisements because the brand was confident that once the customer tries the product, he will dinero understanding the benefits of this product.Q4.Red bulls is available in large cities in India across supermarkets, restaurants and bars. Evaluate for opportunities for market expansion in India?In India which is a market which is characterized by glum duty advertisements, high profile celebrity endorsements and mouth watering sales promotions, Red Bull has managed to take the different route.Since the launch the brand has managed to dominate the Indian market with more than 60 % market share . The popularity of Red Bull has prompted many cola majors to launch their energy drinks brand in India. there are news reports of Coca Cola and Pepsi bringing their gl obal brands in this category into the Indian market.Despite the success of Red Bull and Power Horse, there are stumbling blocks in the development of this category . The main issue is regarding the perception of consumers towards this category.Energy drinks are usually viewed this type of drinks with suspicion. Frankly speaking they have an wedded perception that this energy drinks are associated with alcohol ( it was a perception). I was surprised to find that these products are targeted towards youth.And these products are more found in pubs and bars which kick upstairs reinforced the perception that these drinks have parity with products like beer.India, the culture is different. The consumption of these beverages are not considered a part of social living. There are restrictions in consumption and availability of these beverages.Red Bull is marketed heavily through pubs and bars across the western markets. But in India , Red Bull should keep off from associating itself with t hese kind of beverages. Because such an association will repel many customers especially ladies.Having said that, this category also offers excellent growth potential also provided the brand rationalizes the price. The price of energy drinks vary between Rs70-95 per can which can restrict the frequency of purchase of this product.

Abortion And Peace :: essays research papers

AbortionI knew from day one that this essay was not gonna be slow. Abortion is not an easy subject. Before I say whatever thing I would just alike(p) to say that I wear upont think men should name a say in this at all. I am Pro-choice. This to me, look ons that people should have the right to make decisions for them selves, you know, Freedom? a right of the fall in States of America. I think individuals should be trusty for their own bodies and what they do to them selves. If they have an abortion its their business and no one else. A woman should be competent to get an abortion with out having to be discriminated by protesters. I dont think abortion is pretty but neither is heart surgery. I do think abortion is deadly but I think its important that we can have choices. I have looked at it from two(prenominal)(prenominal) sides and actually I agree with both sides. I dont know if thats good or bad but I in person think that its good. It doesnt mean Im confused it just m eans both sides have their highs and lows. I have picked pro-choice because although I dont like abortion, I dont think we should exempt (of) it completely, I dont like smokin but I dont say lets get rid of that. Theres lots of things we dont like but that doesnt mean they be bad or wrong. What is dread(a) to one may be civil to others. Clearly the best out come of this conflict would be compromise. Not a compromise to solve the chore but a compromise to cope with people in conflict until further question. If we reach a compromise both sides will feel like they are a step in the right direction. My idea of a compromise is very simple. Many pro-lifes strongly disagree with abortion but are willing to make an exception for sacked victims and any thing that goes along with rape. Pro-choice feel for those people especially, I feel that pro-choice people would go for a compromise big time. Since both sides have that sliver of agreement I think to get an abortion you should have to pass certain requirements. any(prenominal) requirements are proof of rape, and/or if the maternalism will kill the mother then an abortion will be acceptable. There will be motley other exceptions but those are the 2 that stand out.Abortion And Peace essays research papers AbortionI knew from day one that this essay was not gonna be easy. Abortion is not an easy subject. Before I say any thing I would just like to say that I dont think men should have a say in this at all. I am Pro-choice. This to me, means that people should have the right to make decisions for them selves, you know, Freedom? a right of the United States of America. I think individuals should be responsible for their own bodies and what they do to them selves. If they have an abortion its their business and no one else. A woman should be able to get an abortion with out having to be discriminated by protesters. I dont think abortion is pretty but neither is heart surgery. I do think abortion is bad but I thi nk its important that we can have choices. I have looked at it from both sides and actually I agree with both sides. I dont know if thats good or bad but I personally think that its good. It doesnt mean Im confused it just means both sides have their highs and lows. I have picked pro-choice because although I dont like abortion, I dont think we should rid (of) it completely, I dont like smokin but I dont say lets get rid of that. Theres lots of things we dont like but that doesnt mean they are bad or wrong. What is outrageous to one may be civilized to others. Clearly the best out come of this conflict would be compromise. Not a compromise to solve the problem but a compromise to satisfy people in conflict until further question. If we reach a compromise both sides will feel like they are a step in the right direction. My idea of a compromise is very simple. Many pro-lifes strongly disagree with abortion but are willing to make an exception for raped victims and any thing that goes along with rape. Pro-choice feel for those people especially, I feel that pro-choice people would go for a compromise big time. Since both sides have that sliver of agreement I think to get an abortion you should have to pass certain requirements. Some requirements are proof of rape, and/or if the pregnancy will kill the mother then an abortion will be acceptable. There will be various other exceptions but those are the two that stand out.

Declining Population of Loggerhead Sea Turtle :: Biology

Declining Population of Loggerhead Sea TurtleThe title of this paper is pretty self explanatory and the facts argon simple. The solution is feasible but yet, non enough action is being taken to make a difference. You would think that we as humans being the dominate creatures of the earth, would be able to understand the simmpleness of knowing the negative effects of our carelessness and the impact it has on the creatures around usCreatures that are close to defenseless when put in comparison with mankind. I didnt want there to be a great mystery surrounding what my presentation is about because there doesnt have to be. Most multitude either dont know or dont care about the declining population of the loggerhead ocean turtles. While I tolerate not change the attitude of a person who is apathetic, I can help increase the knowledge of a person who is ignorant about this subject. Ignorance would be a very good word to describe my amount of knowledge in this area before I began this s tudy on loggerhead sea turtles. The saddest part of this story is that we as humans are too involved with ourselves and concerned about our own wellbeing. We will not take the time to feel back and wonder how the creatures of this world are getting along. If we could just forget about ourselves for matchless minute and try to help out the creatures that are continually struggling to survive the negative effects that our growing and careless population has placed on them. Even though loggerheads are the most reciprocal of all sea turtle species found on the United States coasts, recent studies have show that this amazing turtle population is in steep sink and will be in danger if we do not begin to find out why its population is declining and what we can do to reverse this effect. The external Union for the Conservation of Nature listed the loggerhead as threatened in 1978. This means that the loggerhead has been considered vulnerable for becoming extinct for thirty years because of the form of turtles left. Recent studies of loggerhead population have found that the number of females that nest in the Southeastern United States is continuing to decline at an alarmingly speedy rate. The United States Federal Government has reported that the loggerhead turtle population decline is not just something to be concerned about in one area of the world but it is a world wide problem.

Love in the Time of the Victorian Era Essay -- Literary Analysis, Jane

True slam is not found within the goals of sparing survival or societal gains, rather it is found when two individuals unite in marriage because they have a genuine affection for each other. In her novel, Pride and Prejudice, Jane Austen depicts what love in a traditional Victorian era would be defined as. Austen displays love as the center of attention for all of gild, on with the influences society has on it. Through various characters, such as Mr. Collins and Mrs. Bennet, Austen demonstrates how money and status can largely shape love and the idea of who to love. Yet, with the characters of Jane and Bingley, Austen conveys, in the end, that true love results not from economic necessity or societal gains, but from a sincere affection. Society, as Austen describes it, is similar to the survival of the fittest. In coiffe to get to the top, one must do everything he or she can to get there, including manipulating marriage. In the novels society family and marriage occupied a far more public and central position in the social government and economic arrangements (Brown 302). The members of the society in Austens novel, specifically Mrs. Bennet, will do anything, including marrying their daughters off to wealthy men, in order to gain a respectable status amongst there peers. Marriage, therefore, becomes a way of getting to the top of the social ladder. This guidance on the importance of the social order significantly influences the idea of love and whom to love because it changes the people into thinking that marriage is not astir(predicate) love, but virtually status. It shapes the individuals into thinking that societal gains are what truly matter in a relationship. In Vyas 2this situation, Austen illustrates how the society i... ...not money or status. By satirizing love, Austen displays real love in all its purity. Jane and Bingley have a pure, honest love, and this is the kind of love Austen presents in her novel, which is what should be established in a real relationship. Money and society mold love, and place certain implications on it that do not hold true. These implications shape the idea of love and who to love. Within Pride and Prejudice, love is defined as materialistic, yet true love can defy all, and does when Jane and Bingley wed in the end. Through money and status, Austen constructs a premise of flawed love, which she uses to mock society. Nevertheless, this satire is incisively what communicates the true meaning of love proposed by the novel. Affection shapes love, not wealth or status. Love is not about what one has or gains love is about whom one spends it with.

What is an infectuos disease :: essays research papers

What is an Infectious Disease?An Infectious Disease is a disease caused by germs, such as bacteria, viruses, fungi or parasites. These diseases atomic number 18 entirely "caught", hence they are often termed communicable diseases. Examples of specific infections include Strep throat, mononucleosis, cold sores, athletes foot, appendicitis, boils, vaginal yeast infections, African Sleeping sickness and tuberculosis. HEPATITIS B vaccinationSafe and effective vaccines are now available for protection against hepatitis B, a serious liver-colored infection that can result in cirrhosis and liver cancer. Hepatitis B vaccine prevents hepatitis B disease and its serious consequences. Use of hepatitis B vaccine and other vaccines is strongly endorsed by the medical, scientific and public health communities as a safe and effective way to prevent disease and death. There is no confirmed evidence that indicates that hepatitis B vaccine can cause degenerative illnesses. Whenever large number of vaccines are given, some adverse events will occur coincidentally after vaccination and be falsely attributed to the vaccine. To assure a laid-back standard of safety with vaccines, several federal agencies continually assess and research possible or potential health effects that could be associated with vaccines. The Centers for Disease sustain and the American Academy of Pediatrics recommend that all newborns, infants and children, especially sexually active teenagers be vaccinated against hepatitis B. Vaccination is also recommended for individuals at high take chances of being infected with the hepatitis B virus (HBV). These include      Health care workers, including doctors, dentists, nurses, blood and lab technicians      Emergency workers - including paramedics, fire fighters and police      Hemodialysis patients      Military personnel department      Morticians and embalmers      Patients and staff of institutions for the mentally handicapped, inmates of long-term correctional institutions      Ethnic groups with a high rate of hepatitis B including Chinese, Koreans, Indochinese, Filipinos, Alaskan Eskimos, Haitians, and American Indians      People with multiple sexual partners      endovenous drug users      Recipients of certain blood products      Household contacts and sex partners of hepatitis B carriers      International travelers Those who are already infected will not benefit from vaccination. However, infants born of mothers who are carriers of the hepatitis B virus can be protected. A simple blood test can determine whether some wholeness is a hepatitis B carrier. Immunization requires terzetto doses of vaccine according to the following schedule      1st dose For infa nts born to infected mothers - within 12 hours.For infants born to mothers who test negative - within one to two months following delivery.      2nd dose 1 month later      3rd dose 6 months after the first dose.

Caffeine :: essays research papers

CaffeineAs can be seen above, caffeine consists of two carbon/nitrogen rings with oxygen and methyl groups as substituents. The amalgamated rings are similar to those in adenine only the substituents differ. Caffeine is found in coffee bean, tea, and many soft drinks. There is also some summation of caffeine in chocolate, as well as a closely related stimulant, theobromine. The caffeine in sodas is generally produced from the cola berries, and is either a spin-off of the cola flavoring or is added for flavor and stimulant substance. There are four ways in which caffeine stimulates the nervous system. Of these, one is of primary improtance. another(prenominal) has some level of importance, and the other two only occur at unrealistically high levels of caffeine in the body. The first of these methods, and the most important, is blocking adenosine receptors. As caffeine has a similar structure to the adenosine group, but also has more heavily electrophilic and nucleophilic functio nal groups than adenosine as, for instance, seen in cyclic AMP. This means that caffeine will score adenosine receptors as well as adenosine itself will. Thus, cyclic AMP remains active, rather than being broken down. Second among the effects of caffeine is phosphodiesterase inhibition. The phosphodiesterase class of enzymes includes a design of enzymes responsible for breaking down cyclic AMP, thus depriving the body of an energy supply. Caffeine fools phosphodiesterase into attacking it instead, which inhibits the breakdown of cyclic AMP. However, the concentration of caffeine required for this effect to become significant is sufficiently high that the adenosine blocking remains the dominant factor. The other two laboratory effects of caffeine have been judged insignificant in actual biochemical situations. Caffeine can increase the speed of rapid information processing by 10% 1, and a cup of regular (caffeine-containing) coffee after lunch jockstraps to counteract the normal p ost-lunch dip in ability to sustain concentration, aiding alertness 2. Research has also shown that a couple of cups of coffee help to improve alertness and concentration during night shift hours 3.

Playing with the industry leader?s rules is competitive suicide?? If so, why? :: essays research papers

I agree with this statement. When it comes to trying to break into an industry and have a competitive advantage over the rest, the scheme we have to use has to be distinctive. This means we have to come up with a different approach to capture our customers to control them want to use our carrefour rather than products from the industrys leaders. The best competitive position is always to have no competition. To achieve that level, organizations should not be next what the leaders are doing instead they should formulate, implement and deploy a distinctive strategy that changes the rules of the business game in their favor. What wins in business is not in trying to out-muscle competitors, but rather to out-think the competitors by brainpower. For example, there are three major international television networks in the world, CBS, NBC, and ABC. In the last thirty days or so, none of them have managed to get a monopoly of the television industry. However, in the last fifteen years, all three were over-taken by CNN. This is because the three networks were trying to do competitive advantage by apply the same strategies. Only CNN has a distinctive strategy. instead of standard broadcasting, CNN went cable and satellite. Instead of going with variety programming, CNN went with news. Instead of staying domestic, CNN went global. And because of these genuinely different strategies CNN is one of the major leaders in the television network industry, making about US$8 billion a year. other similar example would be the airline industry. For the last fifteen years or so, CEOs of many major international airlines openly said how difficult it was to make savings in revenues and profits. Except one airline, whose operation has proven profitable since they start business activities in 1973 - souwest Airlines of the US. This is more because Southwest is not very conventional in their approach or running an Airline business, Southwest Airlines have a distinctive strategy , Some of their more significant strategies would be using a single aircraft instead of multiple aircraft and forgoing having a reservation system like most major airlines. However even though Southwests Strategy is to be as plain and simple without all the frills other major airlines are offering, they are still the major leaders in the Airline Industry This proves that in business if you are not the leader, never play the game according to the rules that the leader has set.